High Contrast Collections
📈 Backed by developmental research
👶Stage specific designs for developing eyes
🖤Designed for bonding & engagement everywhere you are
🧼 Safety-tested & no-child labor certified for peace of mind
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Designed for Development
Our high-contrast graphics aren’t just eye-catching; they support your baby’s
visual development. Backed by pediatric research, these designs offer
intentional stimulation for growing minds — all while looking great on you. Shop our High -Contrast Collections to purchase these specially made designs.
Style Parents Love, Kids Approve
Our designs are made for you, the parent, but with your child in mind. Comfortable,
modern, and playful enough to bring a smile to your little one’s face.
Safety Tested
The majority of our products are OEKO-TEX certified, meaning they're tested against more than 400 harmful substances. You can feel confident about what you and your
child are wearing and peace of mind when holding your little one close.
Made for the Demands of Parenting
With classic and casual fits, and soft, comfortable materials our apparel is built for all-day comfort—from diaper
changes to park play to bedtime stories.
No Child Labor. No Compromise.
The majority of our garments are WRAP-certified, ensuring no child-labor, responsible manufacturing practices and fair labor standards.
Rooted in the USA
We are proudly based in Durham, North Carolina. We offer a growing
line of products made or assembled in the USA, including our polos, dresses, and candles. As we grow, we're committed to expanding domestic production even
further.
Giving Back Matters
We believe supporting families goes beyond what we make — it’s about what we give.
Every year, we donate a percentage of our profits to organizations like No Kid Hungry, helping ensure that children and families across America have access to the food they need to grow, learn, and thrive.
Because no child should have to face hunger — and strong families start with full bellies.
Thank you for being part of something bigger.